{"id":5634,"date":"2026-03-15T15:17:50","date_gmt":"2026-03-15T15:17:50","guid":{"rendered":"https:\/\/crmknowledgehub.com\/?p=5634"},"modified":"2026-03-15T15:17:54","modified_gmt":"2026-03-15T15:17:54","slug":"intent-based-leadership","status":"publish","type":"post","link":"https:\/\/crmknowledgehub.com\/index.php\/2026\/03\/15\/intent-based-leadership\/","title":{"rendered":"Intent-based leadership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SOURCE: <a href=\"https:\/\/davidmarquet.com\/my-story\/\">DavidMarquet.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The leadership philosophy developed by\u00a0<a href=\"https:\/\/davidmarquet.com\">David L. Marquet<\/a>\u00a0centres on replacing the traditional\u00a0<strong>leader\u2013follower model<\/strong> with a\u00a0<strong>leader\u2013leader model<\/strong>, in which authority and responsibility are distributed throughout the organisation. Rather than relying on a single decision-maker issuing detailed instructions, individuals closest to the work are expected to think actively about the situation and declare their intended actions. Leaders therefore move away from giving orders and instead create the conditions that allow others to make sound decisions aligned with the mission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the core of\u00a0<strong>intent-based leadership<\/strong>\u00a0is a simple shift in communication and accountability. Instead of asking permission (\u201cRequest permission to\u2026\u201d) subordinates state their plan (\u201cI intend to\u2026\u201d). This forces the individual to analyse the situation, confirm that it fits within operational constraints, and take ownership of the outcome. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The leader retains ultimate responsibility but acts more as a\u00a0<strong>guardian of standards and intent<\/strong>\u00a0rather than the direct controller of actions. This approach aims to ensure that thinking and decision-making occur at the level where the most relevant information exists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the system to function effectively, Marquet argues that leaders must deliberately cultivate three enabling conditions:&nbsp;<strong>competence<\/strong>,&nbsp;<strong>clarity<\/strong>, and&nbsp;<strong>control<\/strong>. Competence ensures that people possess the technical knowledge and professional skill needed to make decisions safely. Clarity refers to a shared understanding of the organisation\u2019s purpose, priorities, and constraints so that individual actions remain aligned with the wider mission. Control involves pushing decision authority to the lowest appropriate level, allowing those with the best situational awareness to act quickly while still operating within clearly understood boundaries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a structure in which leadership becomes a&nbsp;<strong>collective behaviour rather than a positional authority<\/strong>. Individuals are encouraged to take initiative, think critically, and accept responsibility for outcomes, while senior leaders focus on shaping culture, maintaining standards, and ensuring alignment with strategic goals. Marquet argues that this model produces organisations that are more resilient, adaptive, and engaged, particularly in complex operational environments where rapid, informed decision-making at the front line is essential.<\/p>\n\n\n\n<p class=\"has-vivid-green-cyan-background-color has-background wp-block-paragraph\">For further information, the concept is explained extensively on <strong><a href=\"https:\/\/davidmarquet.com\">David L Marquet&#8217;s website<\/a><\/strong>, and is succinctly laid out in a short video &#8211; <strong><a href=\"https:\/\/davidmarquet.com\/my-story\/\">CLICK HERE.<\/a><\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The leadership philosophy developed by\u00a0David L. Marquet\u00a0centres on replacing the traditional\u00a0leader\u2013follower model with a\u00a0leader\u2013leader model, in which authority and responsibility are distributed throughout the organisation.<\/p>\n","protected":false},"author":58,"featured_media":5635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-5634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-teamwork"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intent-based leadership - The CRM Knowledge Hub<\/title>\n<meta name=\"description\" content=\"The leadership philosophy developed by\u00a0David L. 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